By 2016, a sustainable national tourism strategy is finalized, adopted and implemented.

The tourism industry is growing in Jordan, and represents one of the main sectors in the national economy. The Convention on Biological Diversity lays out 20 clear targets to safeguard biodiversity and enhance its benefits for all, and sustainable tourism can help meet at least 12 of them. Thus, it is important to integrate the articles and action plan of the NBSAP into tourism sector, and raise the profile of eco-tourism and economic growth.